Westchester resident Robert Ripley achieved worldwide fame through his "Ripley's Believe It or Not!" column, a wildly popular newspaper panel series and radio program during the 1930s and '40s. The phrase, "Believe It or Not" became a well-known saying of the day, and his Chinese junk could frequently be seen in Long Island Sound near his home on BION (Believe It Or Not) Island, just off Taylor Lane in the Village of Mamaroneck.
At a time when travel was for the wealthy and the world came into homes via newspaper or radio, Robert LeRoy Ripley brought foreign customs, amazing oddities, outrageous bits of information, and bizarre human feats to readers and listeners each week. He was a flamboyant dresser and an ardent self-promoter who was curious about everything.
Ripley's columns, if run today, would amaze people even now. He featured stories like the accidental fisherman who caught a four-pound sea bass with his bare hands, or the fellow who sat on a block of ice for 27 hours and 10 minutes for a competition but was disqualified for running a fever of 102. Ripley traveled the world reporting on stories from exotic locations, but he also included items sent in by readers, ranging from the dog that was elected mayor of a California town to a will that was written on an egg shell. Ripley provided illustrations for each item he wrote about, sketching them himself.
LeRoy Ripley was born in Santa Rosa, California, most likely in 1890. He was a gifted young athlete who was intent on a career in baseball. He broke his arm in one of his early semi-professional games, and this changed the nature of his career. Ripley began drawing some posters to publicize the team's games, and his work came to the attention of a San Francisco newspaper editor. He was soon hired as a cartoonist covering sports events. Dropping his first name, LeRoy, to use what he considered the sportier name of "Robert," he moved to New York in 1912 where he was published in the New York Globe, eventually moving the column to the New York Post.
The "Believe It or Not" series came about in 1918 when Ripley was trying to come up with a new idea. He decided to string together annotated drawings noting odd sports facts: a man who hopped 100 yards in 11 seconds, another who jumped rope 11,800 times nonstop, and a third who remained underwater for six-and-a-half minutes. Originally called Champs and Chumps, he eventually began adding in odd facts from science, politics, history and the animal world. The column was re-titled "Believe It or Not."
Eventually his work attracted the attention of publishing mogul William Randolph Hearst, who offered to publish him in Hearst's King Features Syndicate. In 1929 the column debuted in 17 newspapers. By 1934 he was syndicated in 325 papers in 33 countries, and the columns were read by an estimated 80 million people.
Ripley was not afraid of discord, and he loved the attention controversial issues engendered. Though two dirigibles and one two-man airplane had flown across the Atlantic, Charles Lindbergh was the first person to fly solo across the Atlantic when he accomplished the feat in 1927. Ripley noted the historic occasion by writing that Lindbergh was the 67th man to make a non-stop flight. Nearly 175,000 letters poured into Ripley's office in defense of America's aviator hero. But Ripley held to his story, later pointing out that a two-man British airplane made the crossing in 1919 and in that same year an English dirigible flew it with a crew of 31. In 1924 a German dirigible repeated the Atlantic flight with 33 men on board. While Lindbergh made the first solo flight, Ripley was technically correct.
"Believe It or Not, America has no national anthem" was the panel for November 3, 1929. This set off a national outcry, and surprisingly quickly (March 3, 1931), President Herbert Hoover signed a law adopting "The Star Spangled Banner" as our national anthem.
Ripley also was first to publish another soon-to-be-famous cartoonist. In 1937 an adolescent Charles Schulz submitted a drawing of his beagle that ate razorblades. This is the earliest known appearance of Snoopy.
Could readers believe him? The public always wanted to know. While he may have gilded his own past— including his birth date— he was exceedingly careful with his column. Ripley hired researcher and linguist Norbert Pearlroth as his fulltime assistant. Pearlroth spent the next 52 years (outlasting Ripley) as the feature's researcher, working in the New York Public Library six days a week, finding and verifying unusual facts.
The First "Odditorium"
In 1932 after a trip to Asia, Ripley exhibited some of his oddities at Chicago's Century of Progress Exhibition. He called the display his "Odditorium," and 10 years later there were similar displays in San Diego, Dallas, Cleveland, San Francisco and New York City.
Radio was extremely popular during the 1930s and '40s, so it was the perfect medium for the well-known Ripley to bring the world "home" to his audience. A shy and awkward man in person, Ripley was comfortable enough behind a microphone to broadcast a live radio program for 18 years. Many of the programs were from bizarre locations like caves and snake pits; he even broadcast one show while skydiving. Today we know that Ripley was right to see that the future was in television, but in 1948 when he ended his radio show to make a transition to television, the public was very surprised. At that time, few people had televisions, but, of course, all that was to change.
Life in Mamaroneck
By the early 1930s, Ripley had achieved great financial success, and in 1934 he bought a 28-room mansion on an island just off Taylor's Lane in the Rye Neck section of Mamaroneck. He renamed it BION Island and moved himself and his vast collections into his new home. Among his possessions were priceless tapestries, shrunken heads, totem poles from Alaska, a large collection of beer steins, and a model of the Eiffel Tower made from 30,000 matchsticks. Ripley had one of the largest automobile collections in the world, although he never learned how to drive.
On BION, he worked in the mornings in a studio on the top floor of the house. He married only once and briefly, and life on BION involved lots of lavish entertaining, generally starting in the afternoon and going on through the evening. Liquor flowed freely, and food was plentiful. His home was filled with beautiful women most of the time as well as luminaries of the day including Babe Ruth, Jack Dempsey, W.C. Fields and Mae West. Ripley generally entertained wearing an embroidered mandarin robe, one of many he had purchased in China. Guests were often offered a trip on Long Island Sound in one of the boats in his collection, including the Chinese junk, which never ceased to draw the attention of local sailors.
Ripley willingly participated in charity work and helped raise money for Westchester causes ranging from the local PTA to the Red Cross. During World War II, Ripley was asked to help the Village of Mamaroneck in a fund-raising campaign for United Service Organizations (the USO). The event concluded with a party for celebrities and town officials at BION.
Ripley died in New York City a few days after blacking out during a taping of his television program. Buried next to his parents in the Oddfellows Lawn Cemetery in Santa Rosa, California, Ripley's last will and testament was notable for remembering all who had helped him along the way. His house was sold to Ferruccio Tagliavini, a well-known opera singer, but was later torn down to make room for newer housing. Many of Ripley's possessions were sold at a multi-day auction.
Today Ripley's legacy lives on in Ripley Entertainment, now owned by a Canadian company. The cartoons are still enjoyed by millions of readers, and a chain of "odditoriums" in major cities around the world continue to display curiosities from Ripley's lifetime of collecting as well as new items deemed worthy of Ripley. In addition, numerous books about Ripley's collecting continue to be published.